My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

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BNR
NOS
EditieNL
De Telefgraaf
NRC.next
de Volkskrant
Metro
HP De Tijd
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RTL 4
Trouw
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FD

Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
Welcome
Welcome
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
Gasunie
KONE
PwC
ANVR
Ernst Young
Wolters Kluwer
Hewlett Packard
PostNL
BNR
Randstad
NRC
Rabobank
BMW
VGZ
UMCG
ABN Amro
Gemeente Rotterdam
Politie

"Jarno's story was very well received and it helps me as a manager to look together with my colleagues for the opportunities that the digital transformation has to offer. As far as I'm concerned, there is no battle between man and machine. The trick is to become more intelligent as a human with a machine. Jarno has woken us up. Thanks for that!"
Cesar Blaauwgeers
National Team Manager Data & Information, Antea Group
Cesar Blaauwgeers
"Attractive, clear and balanced - that's how I would characterize Jarno Duursma's lecture. Too often trendwatchers mainly promise golden mountains about the future. Jarno Duursma speaks inspiringly about future digital trends, but with the necessary critical reflection, and always with an eye for the human being."
Bennie Mols
Science & Technology journalist
Bennie Mols
"Jarno gave an update on the latest technoligy trends. Within short time we were up to speed on topics such as artificial intelligence, conversational commerce, et cetera. In his own - sometimes humorous - way you get inspired, so you can continue to explore your interests. As far as I'm concerned, it was a lecture that surpassed the rest of the day in terms of content. "
Eds Keizer
Co Founder Web agency GEK
Eds Keizer

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