My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

de Volkskrant
FD
Trouw
AD
EenVandaag
BNR
NRC.next
NPO1
De Telefgraaf
NOS
EditieNL
RTL 4
HP De Tijd
Metro

Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
Welcome
Welcome
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
Nestle
NRC
KONE
ING
Van Lanschot Kempen
Unilever
VGZ
ABN Amro
Rabobank
PostNL
DHL
Wolters Kluwer
ProRail
Hewlett Packard
Ernst Young
ANVR
KNVB
Randstad

"Jarno Duursma spoke at Hewlett Packard Enterprise's annual customer day. He took us on an inspiring journey through trends like AI and deepfake and the impact these trends have on society, now and in the future. Stimulating, energetic and plenty of interaction."
Rick Glas
Hewlett Packard Enterprise
Rick Glas
"Jarno gave a lecture at HKU about Synthetic Media: Artificial Creativity. Using many examples, Jarno showed what is possible in the fascinating world of deepfakes. Interesting and frightening at the same time, and enough food for thought. His lecture was received with great enthusiasm."
Marjoleine Gadella
Events Coordinator at HKU
Marjoleine Gadella
"In 45 minutes the participants of our ANVR travel congress in Portugal got a barrage of examples from applications of artificial intelligence. Jarno's presentation made it clear to us in a very vivid way that the future has already begun. A great presentation!"
Frank Oostdam
Director ANVR
Frank Oostdam

Receive updates

Would you like to be informed quickly and easily about what’s coming up?

Subscribe to my newsletter!

"*" indicates required fields