My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

de Volkskrant
HP De Tijd
De Telefgraaf

Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
Hewlett Packard
Wolters Kluwer
Gemeente Rotterdam
Gemeente Amsterdam
Openbaar Ministerie
Ernst Young
ABN Amro

"Attractive, clear and balanced - that's how I would characterize Jarno Duursma's lecture. Too often trendwatchers mainly promise golden mountains about the future. Jarno Duursma speaks inspiringly about future digital trends, but with the necessary critical reflection, and always with an eye for the human being."
Bennie Mols
Science & Technology journalist
Bennie Mols
"Jarno was the final guest speaker at our customer day. He gave a fluent presentation with practical examples of technologies that sometimes still seem a bit elusive. It was important to us that our customers could imagine how they could apply new technologies in their own business. Jarno certainly succeeded in doing that. It was an informative, interesting, but also entertaining end to the day. Thanks a lot!"
Veronique van Rosmalen
Veronique van Rosmalen
"The webinar on the power of technology in times of corona is really recommended. Jarno Duursma takes you through the (im)possibilities that technology offers in these corona times in his typical, catchy way. Afterwards you'll be completely up-to-date and enriched with a number of surprising insights!"
Bas Baalmans
Digital Business Centre - Rijksuniversiteit
Bas Baalmans

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