My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

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de Volkskrant
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Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
Welcome
Welcome
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
Politie
Van Lanschot Kempen
NRC
Rabobank
Wolters Kluwer
PostNL
KONE
Randstad
Gemeente Rotterdam
ABN Amro
VGZ
Unilever
BNR
Gasunie
Openbaar Ministerie
VolkerWessels
Nestle
Ernst Young

"Jarno gave a lecture at HKU about Synthetic Media: Artificial Creativity. Using many examples, Jarno showed what is possible in the fascinating world of deepfakes. Interesting and frightening at the same time, and enough food for thought. His lecture was received with great enthusiasm."
Marjoleine Gadella
Events Coordinator at HKU
Marjoleine Gadella
"Attractive, clear and balanced - that's how I would characterize Jarno Duursma's lecture. Too often trendwatchers mainly promise golden mountains about the future. Jarno Duursma speaks inspiringly about future digital trends, but with the necessary critical reflection, and always with an eye for the human being."
Bennie Mols
Science & Technology journalist
Bennie Mols
"Jarno gave a very inspiring session for Xpirit. He really connects with the audience. Jarno can captivate people from the first to the last minute and carefully builds up his story. It was a beautiful and successful day, partly due to his contribution."
Pascal Greuter
Xpirit Netherlands
Pascal Greuter

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