My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

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Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
Welcome
Welcome
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
VGZ
Politie
UWV
ProRail
KONE
Ernst Young
NRC
PostNL
Gemeente Amsterdam
BNR
Openbaar Ministerie
Rabobank
ANVR
Unilever
Gasunie
ABN Amro
BMW
Hewlett Packard

"Jarno's story was very well received and it helps me as a manager to look together with my colleagues for the opportunities that the digital transformation has to offer. As far as I'm concerned, there is no battle between man and machine. The trick is to become more intelligent as a human with a machine. Jarno has woken us up. Thanks for that!"
Cesar Blaauwgeers
National Team Manager Data & Information, Antea Group
Cesar Blaauwgeers
"Jarno took us into the rapidly changing digital world with an emphasis on artificial intelligence. During his talk he made a clear link to our business which makes it not only very interesting but also very relevant. Certainly an added value for us as inspiration but also as a reminder that it is important to know what is happening around us so that we as a company can better respond to it."
Tim de Vos
Unilever food solutions
Tim de Vos
"I heard Jarno speak about Bitcoin and Blockchain at a Rabobank event. It is one of the best expositions I have ever heard on the basics of Bitcoin and Blockchain. Jarno was able to make the complex subject matter accessible to an audience not familiar with the principles."
Krijn Soeteman
Tech journalist and author of Crypto Currency for Dummies
Krijn Soeteman

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