My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

Metro
Trouw
EditieNL
RTL 4
de Volkskrant
De Telefgraaf
FD
NOS
AD
NRC.next
HP De Tijd
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BNR
EenVandaag

Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
Welcome
Welcome
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
Gemeente Rotterdam
ING
ABN Amro
VGZ
Unilever
DHL
ANVR
Randstad
Hewlett Packard
UWV
PostNL
Gemeente Amsterdam
BNR
Van Lanschot Kempen
BMW
Openbaar Ministerie
Wolters Kluwer
Gasunie

"Jarno gave a very inspiring session for Xpirit. He really connects with the audience. Jarno can captivate people from the first to the last minute and carefully builds up his story. It was a beautiful and successful day, partly due to his contribution."
Pascal Greuter
Xpirit Netherlands
Pascal Greuter
"Jarno gave an update on the latest technoligy trends. Within short time we were up to speed on topics such as artificial intelligence, conversational commerce, et cetera. In his own - sometimes humorous - way you get inspired, so you can continue to explore your interests. As far as I'm concerned, it was a lecture that surpassed the rest of the day in terms of content. "
Eds Keizer
Co Founder Web agency GEK
Eds Keizer
"Jarno Duursma spoke at Hewlett Packard Enterprise's annual customer day. He took us on an inspiring journey through trends like AI and deepfake and the impact these trends have on society, now and in the future. Stimulating, energetic and plenty of interaction."
Rick Glas
Hewlett Packard Enterprise
Rick Glas

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