My name is Jarno Duursma. Besides being a TEDx speaker, creator of the ‘Listening to the future’ podcast and founder of tech event SMC050, I also wrote four management books on digital technology. My two most recent reports are on Machines with Imagination and Deepfake Technology.

Besides books and reports I wrote articles for Emerce, Bright and Frankwatching. But you might also know me from national media or my opinion articles for the FD, NRC and De Volkskrant.

I like to reflect on the current and future impact of digital technology with optimism and a suitably critical eye. And with an eye for the human interest.

Recent video

Jarno Duursma in 1 minute

Jarno Duursma in 1 minute

This 1-minute video gives you an impression of what Jarno can mean for your (online) event, congress, relation day or training day.

He tells you about the latest technological trends and translates these into the impact on business, people and society. Both physical meetings and online!

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Popular lectures

Synthetic Media

1# Synthetic Media

The future of content creation. Synthetic media are various media, such as photos, videos, texts or sound clips, created or modified by artificially intelligent (AI) software. Like deepfakes.

Artificially intelligent systems will become our creative assistant. They are going to inspire us and help us create new things. AI Software as a digital idea machine. Machines help us explore the edges of our imagination.

More information about this lecture
Welcome
Welcome
How to stay human in the era of artificial intelligence
Watch the video

Selected Blogs

Creating a look-a-like digital deepfake avatar

Creating a look-a-like digital deepfake avatar

I made a look-a-like deepfake digital avatar of myself. in this blog you can read what I did and why I did it. What I like and still needs improvement.

Are you interested in digital avatars? Then this blog is definitely worth your time.

Read more
The risks of Artificial Intelligence

The risks of Artificial Intelligence

artificial intelligence is an important technological trend for the coming years. It is being implemented in many different fields. This will be of great benefit. But we should not close our eyes to the disadvantages. As a technology expert I have been studying the drawbacks of technology, especially artificial intelligence, for years.

In this blog you can read about the 12 risks of artificial intelligence

Read more
Gasunie
VolkerWessels
DHL
BMW
Randstad
NRC
Openbaar Ministerie
ANVR
PwC
PostNL
UWV
Ernst Young
UMCG
ABN Amro
Henkel
Gemeente Rotterdam
Wolters Kluwer
VGZ

"Jarno Duursma spoke at Hewlett Packard Enterprise's annual customer day. He took us on an inspiring journey through trends like AI and deepfake and the impact these trends have on society, now and in the future. Stimulating, energetic and plenty of interaction."
Rick Glas
Hewlett Packard Enterprise
Rick Glas
"Sometimes you're lucky and by chance a speaker appears on your path who can playfully inject the necessary dynamics into your ICT quarterly meeting. Jarno not only highlighted the latest IT trends in a humorous way, but also sparked the necessary discussions about the bright and dark sights of ever-increasing automation. He even managed to make the link to our business operations and thus contributed to a successful afternoon."
Ben Vester
Central Agency for the Reception of Asylum Seekers
Ben Vester
"Working with Jarno is always a pleasure. Also for Frankwatching's most recent Conversational Commerce Event, Jarno actively thought with me, was open to ideas and provided a strong opening keynote on the day itself. A valuable addition to the program, both in content and in person."
Lindy Prins
Frankwatching
Lindy Prins

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